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The B2B software buying landscape has changed, putting multifamily software buyers in the driver's seat like never before. Self-service demos, access to reviews, and transparent vendor and supplier data are just a few of the tools that empower operators to navigate the vendor selection process with confidence.
Let's dive into the key trends and resources that give decision-makers like yourself the tools to survive the vendor discovery process and the power to shop smarter, not harder.
1. Embrace the Self-Service Revolution
Modern technology platforms and digital communities allow you to take control of your software shopping experience on your own time. Dive into software and service review platforms, explore community forums, and scan vendor websites to gather crucial intel on features, pricing, demos, and more.
💡 Actionable Tip: Prioritize vendors that offer transparent pricing and hassle-free access to demos, letting you evaluate options without the sales pitch pressure. You'll be able to take an objective approach, choosing what works best for your business needs, and won't feel obligated to continue unproductive conversations out of kindness.
2. Trust the Power of User Reviews
Verified user reviews are your secret weapon in the software shopping battle. With over 86% of tech buyers now relying on peer feedback, these real-world insights on product performance and satisfaction can save loads of time and help you put together a rock solid shortlist. Quickly understand how a new point solution would fit into your existing multifamily tech stack by reading verified reviews from experienced industry users who have gone through implementation themselves. No more post-contract signing surprises.
💡 Actionable Tip: Prioritize vendors that offer transparent pricing and hassle-free access to demos, letting you evaluate options without the sales pitch pressure. You'll be able to take an objective approach, choosing what works best for your business needs, and won't feel obligated to continue unproductive conversations out of kindness.
3. Tap into Data Insights to Get the Whole Story
Stay ahead of the game by monitoring industry news, product launches, acquisitions, and competitor moves. Industry insights aren't just for vendors — they can be a goldmine for software buyers too. By keeping a pulse on the ever-evolving proptech landscape, you’ll be able to make better informed decisions about the types of vendors you want to partner with.
💡 Actionable Tip: Sign up for industry newsletters, follow relevant blogs, and join online communities to stay in the loop on the latest software trends and insights.
4. Demand a B2C-like Experience
As a multifamily professional, you know all too well that prospective renters want to see in-unit photos, check availability, and view pricing before showing up for a tour. We should expect the same level of self-guided demo experiences, transparent features and pricing, and proactive customer support from our B2B software vendors. Not many of us would typically try on a pair of shoes or a piece of clothing at a department store without knowing the price of the item first, so why should you expect the process to be any different when buying software?
💡 Actionable Tip: Choose vendors that offer a seamless sales process, are transparent about their integrations, capabilities, and pricing, and offer responsive customer support and onboarding to help you maximize your software investment.
Get ready to conquer the new B2B software shopping landscape with confidence. With self-service experiences, insightful user reviews, and a focus on customer experience, you're all set to make informed decisions that will drive years of success for your multifamily business.
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Team Revyse