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Want more visibility and faster sales? Learn why reviews are essential and how to turn them into a competitive advantage.
Multifamily buyers don’t just take your word for it. They want proof. Reviews are the most scalable form of word-of-mouth, helping owners and operators evaluate solutions with real feedback from their peers.
That’s why a strong review strategy is essential. Without one, you risk losing deals to competitors who consistently showcase customer success. Let’s examine the data behind how reviews influence software buying decisions - from better conversion rates to accelerating sales cycles. Plus, we’ll cover proven strategies for generating reviews and how Revyse is recognizing the products multifamily buyers trust most.
Reviews: The Data Story
Reviews → Increase Buyer Confidence & Speed Up Decision-Making
When multifamily buyers trust a product, they move through the sales funnel faster. And what builds that trust? Peer validation.
📌 Key Stats:
85% of buyers say independent sources like review sites influence their decision more than a vendor’s own content and 60% of B2B buyers say reviews are essential when evaluating a purchase.
78% indicate that the more expensive the product, the more reviews they read.
75% of software buyers say reading reviews is important before making a purchase, and 66% prefer reviews to be verified by a third party.
Why This Matters for you:
Buyers research independently. If they can’t find strong reviews, they’re less likely to engage. Reviews reduce friction and lead to faster shortlisting. And how do you get onto the shortlist? 53% of buyers indicate that reputation and industry prominence is the most influential factor when selecting vendors. When owners and operators see proof of success from their peers, they have fewer objections and move forward with more confidence.
🔹 Takeaway: If reviews aren’t visible during the research phase (still the longest phase of the buyer journey for a third of buyers), buyers hesitate, slowing down your sales cycle or moving on to a competitor. And the average sales cycle is already long, with 44% of buyers taking more than six months to evaluate, select and purchase software.
Reviews → Boost Visibility & SEO
Customer reviews don’t just build trust. They also increase search rankings, drive organic traffic, and improve discoverability across multiple platforms.
📌 Key Stats:
Google prioritizes businesses with high-quality reviews, considering review volume, frequency, and sentiment as ranking factors.
Continuously receiving and showcasing user-generated content, like customer reviews, will see more favorable ranking in search results.
53% of all trackable website traffic comes from organic search-meaning reviews help build trust and authority on Google.
➤ ICYMI: Thousands of multifamily vendors use the Revyse Marketplace to boost their Google Search traffic. Hundreds of them also benefit from having verified reviews appear directly in search results, thanks to schema markup.
Why This Matters for You:
More reviews = better rankings. A steady flow of customer reviews on verified third-party websites signals credibility and relevance to search engines, helping you appear higher in results when buyers are searching for solutions. This means that the more reviews you have, the easier it is for multifamily buyers to find your product on Google, Revyse, and other comparison platforms.
🔹 Takeaway: A consistent stream of reviews is a proven strategy for improving SEO, traffic, and conversion rates, making it easier for buyers to find and trust your solution. If buyers can’t find you, they can’t buy from you.
Reviews → Improve Conversion Rates at Every Stage
Customer reviews (and review responses!) don’t just influence final decisions, they can increase conversion rates at every stage of the sales funnel.
📌 Key Stats:
57% of buyers expect to see ROI within 3 months. If reviews don’t validate quick results, they move on.
88% of customers are more likely to buy from a company that replies to its reviews, both negative and positive.
Most B2B buyers look for four things in reviews: product quality (68%), ease of use (62%), cost effectiveness (53%), and product security (53%).
Why This Matters for you:
Buyers trust reviews and they’re referencing them at every stage of their journey. The more third-party customer validation you have, the more legwork you’ve done before even meeting with the prospective buyer. Your reviews have done that initial talk track for you. And we all know that a shorter sales cycle means more revenue, and faster decisions mean higher deal velocity. In a competitive market where buyers are watching every cent and shortlists are getting shorter – 1-3 vendors versus 4-7 last year – why wouldn’t review generation be a critical part of your sales and marketing strategy?
🔹 Takeaway: If you want to shorten your sales cycle, let your customers do the selling for you through frequent, verified reviews. To learn more about the factors impacting software investment, what software buyers need to move forward in the purchase journey, and how reviews play a critical role in software selection, check out Gartner’s 2024 Global Software Buying Trends Report.
So, What’s Next? Build a Continuous Review Generation Strategy
Collecting reviews isn’t about asking once and hoping for the best. It’s about creating an ongoing, repeatable strategy.
📝 Review Generation Checklist
🔲 Ask at the Right Time
After a successful implementation.
When a customer renews or expands services.
After solving a pain point or delivering great support.
📌 Pro tip: Use automation tools to trigger review requests at these key moments.
🔲 Make It Effortless
Send direct links via email, SMS, or QR codes.
Keep it simple. The fewer steps, the better.
Automate reminders because even happy customers forget.
📌 Pro tip: Revyse’s built-in tools and Review Campaign add-on service make requesting and collecting reviews seamless.
🔲 Consider Ethical Incentives
Exclusive content or training.
Early access to new features.
Customer spotlights featuring top reviewers.
📌 Pro tip: Avoid paying for reviews. Buyers trust organic feedback over forced testimonials.
🔲 Keep It Ongoing
Integrate review requests into onboarding, check-ins, and renewals.
Use automated email sequences to follow up.
Engage with every review. Buyers notice when you are actively involved.
📌 Pro tip: Don’t just ask one time! Everyone is busy and most don’t mind a follow-up or two. Check out these 22 ways to ask for reviews by WordStream.
🏆 Then, Get Recognized: Introducing Revyse’s Best of Category Awards
We’re celebrating vendors (that’s you!) who multifamily owners and operators most rely on and recommend. Unlike other awards, our program is not pay to play, and is specific to multifamily.
Winners will rise to the top based on the stats: total reviews + highest average star rating of 4.0 or higher - selected by overall love, standout support, and unbeatable value. All criteria we include in our verified review forms.
📌 To be eligible, your product listing on Revyse must:
✅ Be claimed and active
✅ Include your logo and a description
✅ Have at least 5 verified reviews racked up within the last 12 months
Revyse will celebrate three exceptional vendors in 12 defined awards categories, with up to 36 awards recognizing standout performers. Click here for more details on the 12 awards categories included.
And now to the goods….what do you get if you win? Besides bragging rights for an entire year, we’ll provide you with a toolkit of promotional assets to show off your win plus boosted visibility on the Revyse website. Check out the entire Toolkit here.
Want in? Claim and activate your Revyse Marketplace product listing and start collecting reviews today!