Authentic

Our primary use case was a full company rebrand. Authentic built our brand system and carried it across our communities, from floor plates and renders to on-site playbook activation. We're now bringing them back to redo our corporate website.

The people. The quality of their work is the best of the best, but what sets Authentic apart is the team behind it. From the founders to the project managers and marketing team, they're great people who are efficient, organized, and innovative. They also understand how to create a brand experience across multiple verticals in multifamily, which made them the clear choice for our rebrand.

Honestly, not much. Our experience has been great from start to finish. If anything, I'd just like to see more of them. As we grow across more properties, we'd love to have them involved even earlier in our projects.

Any multifamily owner or operator thinking about a rebrand, or anyone who wants a consistent brand experience across their communities. They're especially strong if you're working across multiple verticals or properties and want everything from floor plates and renders to on-site activation and your website to feel like one brand.

Authentic helped us in marketing and lease up.

I felt like I could be relatively hands-off and know that my marketing and lease-up would be top notch. We considered going it alone and thankfully we didn't! We would have been lost without them and the leaseup would not have been nearly as successful. They far exceeded our expectations.

I don't have a recommendation on where they could be better.

Anyone building a multifamily from ground-up. Don't go it alone - use the experts- worth every penny!