Marketer's Dream to Tracking
What was your company’s primary use case for Performance AI?
Multi-touch, Lead Generation, and Conversion Performance Dashboards
What do you like most about Performance AI?
Big picture, PAI removes the guess work in analyzing all of our demand generation strategies. The leasing funnel is not linear, so with multi-touch we can examine and untangle what's usually been a complicated journey from top to bottom. Lead generation helps us determine accurate tracking and ROI when compared against spend and validates our cost per analysis. The conversion performance is beneficial for our benchmarking efforts from everything between operations and advertising performance. Overall, PAI provides the next level of tracking that will be necessary for marketers when cookie deprecation goes into effect, and in 2022 when I saw the need to get ahead of it, HyLy was already working on this product to provide a solution.
What could Performance AI do better?
No changes, we're excited to see future updates and releases to their platform with our integrations with our Google Agency.
Who would you recommend Performance AI to?
Marketing teams
Customer support and service
Value for money
Ease of onboarding
Compatibility with your existing solutions