Rentana

Rolling out revenue management company-wide.

Having led property operations and revenue teams at both Greystar and AvalonBay, I’ve used just about every major platform in the space—and I can confidently say I wish I’d had Rentana years ago. It’s hands down the most intuitive and user-friendly system I’ve worked with. Rentana bridges the gap between asset management and site operations, delivering exactly what’s been missing: visibility and speed. The platform surfaces the right data at the right time, eliminating the usual hunt for information and enabling faster, better decision-making. The pricing insights are especially impressive. They don’t just show the numbers—they provide context. That context is what drives real revenue growth and helps teams act strategically, not just reactively. Rentana delivers measurable impact and finally gives teams a platform that supports both performance and execution.

They have responded to all of our feedback by delivering changes to the software quickly and thoughtfully, so nothing to date!

Small, medium, and large companies that want to see lead volume, not just demand curves- reporting and insights accessible to all levels, not just revenue managers- visibility into real-time comp pricing and a dashboard view from portfolio to property level, tied to business plan results.

We implemented Rentana after a rigorous 90-day pilot against another top revenue management platform, and the results were undeniable: $4.6M in added property value and a 3.5% increase in net rental income — all within three months. What really impressed us was how fast and seamless everything was. Onboarding took just 1–2 days, and support response times averaged under 5 minutes. The platform is clean, modern, and incredibly easy for our teams to use. Even more impressive, the Rentana team shipped 125 custom features during the pilot to meet our needs. They didn’t just hand us a product — they actively partnered with us to make sure it worked for our business.

Rentana helps us optimize pricing and occupancy. It automates decision-making in a smarter, more dynamic way, so we’re not relying on outdated rules or reactive adjustments. This has freed up our teams’ time, improved consistency across our portfolio, and ultimately driven stronger net rental income. The platform surfaces insights we wouldn’t catch on our own — helping us stay proactive, not just responsive.

Rentana operates differently than traditional revenue management platforms, which can take some adjustment at first. It’s not a negative — just a shift in mindset and workflows. Once you get used to it, the benefits are clear.