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Flair Reviews

14 Reviews

5.0

5.0

Customer Support

4.9

Value

5.0

Onboarding Experience

5.0

Compatibility

JG
SVP of Marketing & Compliance

5.0 - 3 months ago

Improving Our Digital Curb Appeal

What was your company’s primary use case for Flair?

We mainly turned to Flair for its integration with Google My Business. It saved us time pulling in pricing, unit types, and publishing specials, keeping our listings up-to-date without the manual hassle.

What do you like most about Flair?

What I like most about Flair is how easy it was to implement and how low-maintenance it is. From the start, getting everything up and running was straightforward, and once it’s set up, it just works seamlessly in the background. There’s no constant need for tweaks or troubleshooting, which frees up our time to focus on more strategic tasks.

What could Flair do better?

If I had to suggest something, it would be adding a periodic system check message confirming the rates are matching up across platforms. It would be a nice extra assurance.

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

RM

5.0 - 3 months ago

Super supportive team, they care about what's actually best for you!

What was your company’s primary use case for Flair?

Marketing on internet listing services such as Google Ads

What do you like most about Flair?

The team truly impressive me with how supportive and caring about us being successful they were. They took the time to explain the best options for us and get set up for success. They were extremely responsive even when we reduced our budget and that's a big reason we wanted to come back and work with them again.

What could Flair do better?

Nothing I can think of, they did a great job explaining things even I did not realize and helped us understand important levers to our marketing success.

Who would you recommend Flair to?

Businesses that want to learn how to take control of their marketing efforts to maximize ROI and while reducing extra effort, time, and headaches.

Customer support and service

They were extremely responsive to all our questions and communications, even when we reduced our budget. They made time to meet and discuss what we needed so we understood and that's a big reason we wanted to come back and work with them again.

Value for money

At no point were they just "trying to get the most money out of us". Instead, they actually recommended ways for us to save money by optimizing it at a cost to themselves. That's the kind of team you want to work with because you know they really care about value to you.

Ease of onboarding

They made time as soon as we asked to be available to meet and get onboarded. They were super helpful and walked us through what we needed to know.

Compatibility with your existing solutions

It was the best solution available and worked great for what we needed.
CJ
Director of Marketing

4.8 - 5 months ago

Marketing with Intention

What was your company’s primary use case for Flair?

We used Flair for PPC for a community we needed a traffic boost for.

What do you like most about Flair?

The ease of onboarding, user-friendly interface, quick ad deployment, and simple report generation made our experience smooth.

What could Flair do better?

n/a

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

LL
Head of Multifamily Investments, IMC Equity Group

5.0 - 8 months ago

Thoughtful Marketing Partner

What was your company’s primary use case for Flair?

We reached out to Flex for more exposure with google ads.

What do you like most about Flair?

They are good at what they do (managing google ads) but what really has me coming back to use them is Eden's sincere desire to help his customers. He takes his time to listen and really try to understand the needs of each specific property/sub-market. He has also given us his opinion/guidance on how to improve other marketing features within our company/properties that he does not directly benefit from. His willingness to give "free advice" goes a long way to show that he really wants our properties to perform and yield results - he is not just here to make a quick buck.

What could Flair do better?

N/A

Who would you recommend Flair to?

Multifamily operators that need a more targeted marketing approach.

Customer support and service

As stated above, the teams willingness to advise across your entire marketing platform, not just google ads which is what you are paying them for.

Value for money

Ease of onboarding

Compatibility with your existing solutions

DK
Director of Marketing

5.0 - a year ago

Exceptional Multifamily PPC Services

What was your company’s primary use case for Flair?

Flair has been an invaluable partner in helping us achieve various objectives, including lease-ups, increasing traffic, and maintaining occupancy levels.

What do you like most about Flair?

I appreciate Flair for their extensive industry knowledge, quick response times, and their willingness to offer advice beyond their core services. They excel in staying ahead of the curve, always willing to try new strategies to improve our PPC advertising campaigns. Their commitment to our success and their proactive support make them an invaluable partner in our marketing efforts.

What could Flair do better?

Flair continued to meet and exceed our expectations

Who would you recommend Flair to?

Multifamily communities

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

WH

5.0 - a year ago

Highly Recommend Flair

What was your company’s primary use case for Flair?

Google ads for multi-family management portfolio

What do you like most about Flair?

My favorite features about Flair was their dashboard, the ability to easily change/adjust budgets, and the Flair team’s ability to be innovative and optimize our Google ads for the best CPC. Eden is extremely knowledgeable and I would highly recommend him.

What could Flair do better?

Nothing comes to mind that needed improvement

Who would you recommend Flair to?

Anyone in need of google ads especially in the real estate industry

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

TL
Manager, Marketing and Leasing, Greenrock

5.0 - a year ago

Great service and excellent staff

What was your company’s primary use case for Flair?

Flair assisted with our Google Ad campaigns and was a huge help in setting up our business profile on Google.

What do you like most about Flair?

They were able to launch the Google the day after we signed the contract. We started to receive highly qualified leads shortly after which lead to us renting more apartments .

What could Flair do better?

Honestly, Flair is doing everything right. I do not have any recommendations and was extremely pleased with their service.

Who would you recommend Flair to?

I highly recommend Flair to any organization interested in pursing Google Ads.

Customer support and service

Super responsive and very quick to resolve issues or answer customer questions.

Value for money

I was impressed by the quality of work they delivered for an inexpensive price. It was worth every penny and allowed us to get the value spent on Google Ads campaigns back 10-fold.

Ease of onboarding

Flair took care of everything, from the design of the Google Ad landing page to managing the campaign. They made the process completely stress free.

Compatibility with your existing solutions

We are listed on many led generation website for apartments and Flair's Google Ad campaigns quickly become our #1 lead generation and conversion platform.
JG
Solutions Marketing Manager

5.0 - a year ago

Multifamily Marketing Done Right - A Multitude of Reasons to Use Flair

What was your company’s primary use case for Flair?

We brought on Flair because we were interested in doing Google PPC advertising for our properties, however, we lacked the time and experience to cost-effectively create our own successful campaigns. Flair has been handling this for us for some time now and it's been a smooth and painless process. The flexibility to easily change our budget has been an enormous game changer and overall marketing budget saver! After seeing great results within a few months, we confidently decided to reduce spending with some major internet listing sites. We weren’t satisfied advertising with other ILSs as they send numerous unqualified leads to sort through and do not offer the same flexibility in spending that Flair does. Feeling confident in Flair handling this part of our marketing is one less thing to worry about as a busy property management professional.

What do you like most about Flair?

Working with Flair can be very hands-off which I’m sure many can appreciate in the hectic world of property management. However, knowing that they are also always available with top-notch support is what really puts the icing on the cake of working with them. Feeling confident in our active campaigns set up by Flair and knowing they automatically adjust without having to make any manual updates makes them a superior advertising platform. Their expertise in Google Ads is clearly extensive but they make the results clear and digestible for their customers. This service being catered to property management specifically makes Flair a no-brainer choice to support your marketing. They truly offer some of the best customer service I’ve ever received. They’re always quick to reply, thoroughly answer any questions, and are willing to meet with you as needed. I've personally never been left unanswered or waiting for long.

What could Flair do better?

Nothing I can think of at the moment. I believe they will stay ahead of the curve and continue evolving their product as advertising changes over time. I’ve seen numerous enhancements to their services in the time that I have been working with them.

Who would you recommend Flair to?

Anyone in need of high-quality traffic for their properties. Anyone interested in Google PPC ads, but may not know where to start. Anyone who is tired of paying for too many mediocre leads with other ILSs. Anyone looking for a competitive and dynamic marketing edge over their comps.

Customer support and service

Every interaction with Flair has met or exceeded my expectations.

Value for money

High-quality leads, top-quality service, and real conversions make Flair worth it. Saved time and saved marketing spend are also invaluable.

Ease of onboarding

Easy peasy onboarding process and user-friendly dashboard to work with as a current customer.

Compatibility with your existing solutions

Have had no issues with Flair pulling the necessary information for effective campaigns.
AM

5.0 - a year ago

Our Go-To for Lead Quality

What was your company’s primary use case for Flair?

Our communities underwent an aggressive value-add program so we had many vacant units at new, higher rents. We onboarded Flair because we wanted to drive highly qualified leads that fell into our new budget range. We also wanted something flexible, because we knew that the budget we set would be overkill once we hit stabilization. It was important to us that they allow us to scale back easily, on our own terms.

What do you like most about Flair?

Their support team is top-notch. They have a genuine proven system for driving qualified leads that is different than other products we reviewed. We felt it was truly built for multifamily.

What could Flair do better?

I would like to be able to download lead-records inside the portal. Currently they offer a comprehensive performance report to let us know how our campaigns were doing, but not lead records. It's not a big deal since their support will send me that report very quickly when I ask for it, but it would be nice if it was in the portal.

Who would you recommend Flair to?

I'd recommend Flair to any property management company that wants more control over their lead quantity and quality. If you have a lease-up or simply want to implement a new marketing program, they are your people. They've been great at providing real solutions to our problems and helping us think from a different lens.

Customer support and service

They're more responsive than nearly any vendor I've worked with

Value for money

Their fees are a bit higher but the results more than make up for it

Ease of onboarding

They have a clear, organized process that made onboarding a breeze. Their knowledge of our existing stack also made it much easier

Compatibility with your existing solutions

They knew exactly what settings we needed to configure from our side to go live. In our case, they helped us configure Google Tag Manager and conversion tracking with our existing web provider
SS
Marketing Manager

5.0 - a year ago

10/10 Would Recommend

What was your company’s primary use case for Flair?

PPC

What do you like most about Flair?

- They are super responsive and proactive. They're great to collaborate and problem solve with. - Not only do they know their stuff, they will help you better understand, really taking time to answer any questions or hoping on a call to go over things in further detail. - Can trust that they care to reach their own goals and that they will work to achieve them. - Dashboard is user friendly and great for including in our own internal reviews.

What could Flair do better?

- Just slight tweaks to the dashboard - but more personal preferences in visuals.

Who would you recommend Flair to?

Any business that is looking for experts in PPC and a great customer experience. Whether its from lack of bandwidth or depth of knowledge, Flair is a great solution.

Customer support and service

Responsive, knowledgeable and fun to work with.

Value for money

We switched PPC service providers to Flair. The overall cost was a bit more but what we get out of working with Flair exceeds our other provider. The experience is completely different and well worth the difference in price.

Ease of onboarding

Super easy

Compatibility with your existing solutions

We have many limitations on our end because of the platforms we use but Flair works with us to create workarounds to still be able to get great results!
AL
Marketing Manager, Afton Properties

5.0 - a year ago

Exceptional Service and Exemplary Experience!

What was your company’s primary use case for Flair?

Google Advertisement

What do you like most about Flair?

From start to finish, they displayed a level of professionalism and expertise that surpassed all my expectations. Customer service was outstanding. The staff was incredibly knowledgeable, friendly, and attentive to my needs. Their responsiveness and willingness to go the extra mile truly set them apart from other companies.

What could Flair do better?

No recommendations

Who would you recommend Flair to?

Businesses that are looking to take their exposure to the next level, especially in the multi-family arena.

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

SM

5.0 - a year ago

Highly Recommend!

What was your company’s primary use case for Flair?

We use Flair for Google Advertising Campaigns.

What do you like most about Flair?

Flair provides quick and easy support whether it be questions I have or onboarding another property. The performance outperforms other companies in what they can do for our campaigns. The team is always on it and I have full trust in them succeeding in all that they do for us!

What could Flair do better?

There isn't anything they can do better. Even if they do, they are always improving their dashboard and trying and learning new ideas. They receive feedback very well!

Who would you recommend Flair to?

I would recommend Flair to any multifamily company looking for digital advertising services in any sector (Affordable, Market, and all).

Customer support and service

Value for money

Ease of onboarding

Compatibility with your existing solutions

JN
Director of Multifamily Housing, Pedcor Companies

4.8 - a year ago

Exceptional Customer Service

What was your company’s primary use case for Flair?

We have partnered with Flair for our Google ad campaigns on a handful of our occupancy-challenged communities.

What do you like most about Flair?

Exceptional, personal customer service. Informative monthly calls provide insight and recommendations to improve our campaigns.

What could Flair do better?

I have no recommendations.

Who would you recommend Flair to?

Any small, medium or large management companies who are looking for flexible alternatives to the industry's ILS partners.

Customer support and service

Responsive and very informative.

Value for money

Flexible to fit budgets.

Ease of onboarding

Quick response to onboarding a new property. Flair provides guidance every step of the way.

Compatibility with your existing solutions

We have been able to save on ILS advertising as a result of using Flair.
MM
National Marketing Director, Rhapsody Property Management Services

5.0 - a year ago

Exceptional Results and Flawless Execution: FLAIR's Expertise in PPC Google Campaigns

What was your company’s primary use case for Flair?

I had the privilege of partnering with Flair, for a lease-up marketing campaign for a new rental community in Toronto. Their expertise in PPC Google campaigns proved to be a game-changer for our project, and I cannot praise their services enough.

What do you like most about Flair?

From the very beginning, the Flair team exhibited a deep understanding of the intricacies involved in promoting a lease-up campaign. Their attention to detail and knowledge of the local Toronto market were evident as they tailored the PPC Google campaign to suit our specific needs. Flair demonstrated exceptional professionalism throughout the entire process. They took the time to listen attentively to our goals and aspirations for the campaign, ensuring that their strategy aligned perfectly with our vision. Their expertise in keyword research, ad copywriting, and bid optimization was truly impressive. What truly set them apart was their ability to deliver tangible results. Thanks to their meticulous campaign management, our apartment saw a significant increase in visibility, generating a substantial number of qualified leads. Their strategic approach allowed us to reach our target audience effectively, leading to a higher conversion rate and ultimately contributing to a successful lease-up.

What could Flair do better?

In a positive light, one aspect that Flair could enhance is the graphic design capabilities of display campaigns we were running in our ad mix.

Who would you recommend Flair to?

Property Management Firms

Customer support and service

Flair's transparency and communication were outstanding. They provided regular updates on the campaign's progress, keeping us well-informed every step of the way. Their team was always available to address any questions or concerns promptly, ensuring a smooth and collaborative working relationship.

Value for money

Ease of onboarding

Compatibility with your existing solutions

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