Lead Nurturing

Multifamily lead nurturing tools harness the power of technology and automation to transform potential renters into loyal residents with personalized communication and targeted marketing campaigns. By delivering engaging content and streamlining the follow-up process, lead nurturing tools help marketers identify and convert high-quality leads with greater efficiency. Lead nurturing tools are an indispensable asset that helps you smash your marketing goals and build lasting relationships with your residents.

LeaseLeads Nurture engages prospects who haven't progressed toward a lease via email and SMS with relevant specials, available floor plans, and more. LeaseLeads™ is a suite of conversion-centric website power-ups. Engage, track, and convert your website visitors into leases with our comprehensive suite of products.

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by Zuma

Kelsey is an AI-powered virtual leasing assistant supported by a human network of leasing professionals to immediately engage, qualify, nurture, and convert your leads into leases. Our hybrid approach combined with smooth integrations into your current software, Zuma, and its AI Kelsey, provides market-leading operational efficiency with an exceptional renter experience.

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PERQ automates the renter's journey with its all-in-one marketing platform. More than just a leasing assistant and built with AI, PERQ combines strategic advertising, digital renter tools, conversational AI, and personalized automated nurture and follow up, powered by a customer data platform. We help PMCs capture more qualified leads, amp up their email marketing, achieve higher conversions, reduce their costs per lead and lease, and save time for their overburdened marketers and onsite teams.

Claimed Listing

Your renters receive a consistent ideal experience, your success isn’t dependent on which agent responds. Our AI engages, answers, and converts prospects via email, SMS, chatbot, and voice in a quick + human-like manner. One AI platform built to work seamlessly with our CRM. Meaning — unlike when you bolt a single-point solution to your CRM — no valuable leads, preferences, or communication are lost. Scale your best performers across your company. Note: offered in conjunction with CRM.

The Conversion Cloud® from Conversion Logix empowers your marketing and sales teams to maximize every opportunity to convert a prospect into a customer. Avoid missed opportunities due to ineffective websites, poor response times, and a lack of visibility into the campaigns driving revenue. Deliver better customer experiences with a lead generation and attribution platform built for the future of marketing. Increase conversion rates with fully automated and customizable email and SMS sequenced campaigns.

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MRI Lead Management helps leasing teams close more deals, improve lead tracking, and better manage daily leasing funnel tasks. With MRI Lead Management, you can accelerate leasing activity so more leads tour or apply to your property, and you gain the detailed guest cards and reporting you need to improve leasing success.

Claimed Listing

Introducing Hyly.AI, the comprehensive marketing partner for top PMCs, combining 20+ experiences into a single platform - an AI chatbot, prospect nurturing, resident marketing, tour scheduler, price drop alerts, event management, and more! With the all-in-one Journey AI Suite, clients unify and save costs by consolidating vendors, maintain a consistent brand voice throughout the entire lead-to-lease-to-renewal process, delegate repetitive tasks to AI, and achieve an agile and future-proof stack!

Claimed Listing

BetterBot's multifamily automated leasing assistant uses AI lease automation to save your onsite and centralized leasing teams hundreds of hours per month. Our Customer Success team handles all the heavy lifting to collect information about your properties and build your Automated Leasing Assistant in as little as three days - with 0 training required from your leasing or marketing teams. Respond to any lead, from any source, at any time using BetterBots AI lease automation.

ShowMojo's leasing automation solution can do virtually everything for you, from answering calls and emails from interested parties to scheduling showings and gathering feedback from those viewing the property. Property managers and owners who take advantage of ShowMojo’s leasing automation experience significant cost savings, more satisfied staff, and an overall better experience for prospects.

Meet EnGauge™, your virtual leasing agent. With EnGauge™ by Better NOI, you can track your site visitors' interests and activity, identify qualified leads, convert traffic into applicants, and turn your website into a highly optimized marketing tool. This vital tool ensures your highly motivated prospects get the answers they need to stay focused on moving into your community.

Frequently asked questions

What are the key features of the best Lead Nurturing solutions?

Key features of top notch solutions include automation to efficiently manage and automate follow-up processes, such as sending personalized emails, texts, or in-app notifications, customized messaging and content based on each lead's behavior, seamless integrations with existing CRM systems to centralize and streamline lead management, and lead scoring to assign scores to leads based on their level of engagement and likelihood to convert. Common solutions will also include drip campaigns to deploy targeted, automated campaigns that nurture leads at every stage of the funnel, from initial interest to final conversion or chatbots and artificial intelligence to provide instant support, answer common questions, and guide leads through the rental process.

What should I consider when comparing Lead Nurturing solutions?

It's important to assess whether the solution integrates seamlessly with your existing CRM and other marketing tools, enabling a streamlined workflow and efficient lead management. Ensure that all communication and marketing campaigns are optimized for mobile devices, making it easy for leads to engage with your property, regardless of the device they use. And be sure that the solution you choose adheres to industry regulations around fair housing, and maintains strict data privacy and security standards to protect both the operator and prospects from potential risks. And finally, compare the cost of each solution, including subscription fees, set-up costs, and any additional charges. Ensure the pricing aligns with your budget and provides a good return on investment.

How do Lead Nurture tools make renting apartments easier and more rewarding?

Lead nurturing tools make renting apartments easier and more rewarding for both property managers and prospective renters by streamlining the rental process, enhancing communication, and creating personalized experiences. Automated and timely follow-ups keep prospects engaged, informed, and up-to-date about the rental process, making it easier for them to make a leasing decision. By providing ongoing, personalized communication and support, lead nurturing tools help build trust and loyalty between property managers and renters, fostering long-term relationships and increasing resident retention.